The new iPod touch is packed with incredible new features, all combined in the thinnest and lightest iPod touch ever. “We’ve put our most advanced technology inside the new iPod touch”, said Steve Jobs, Apple’s CEO. “Whether you’re listening to music, playing games, making FaceTime video calls, browsing the web, capturing HD video, or watching TV shows and movies, the new iPod touch with its Retina display, A4 chip and 3-axis gyro is more fun than ever”.

Nearly half the size and weight of the previous generation, the completely redesigned iPod nano features Apple’s Multi-Touch interface that lets users navigate their music collection by simply tapping or swiping a finger on the display. “This is the biggest reinvention of the iPod nano since its debut in 2005, and we think users are going to love it”, said Steve Jobs, Apple’s CEO. “Replacing the click wheel with our Multi-Touch interface has enabled us to shrink the iPod nano into an amazingly small design that is instantly wearable with its built-in clip”.

The new, redesigned iPod shuffle features both clickable “ring” buttons and Apple’s innovative VoiceOver technology, enabling users to easily navigate their music and playlists without ever looking at their iPod shuffle. The new wearable iPod shuffle has an all-aluminium enclosure with a built-in clip and comes in five brilliant colours — silver, blue, green, orange and pink. With nearly 50 per cent more battery life, the new iPod shuffle features over 15 hours of music playback on a single battery charge* and offers 2GB of storage for just £39.